Are you tired of spending countless hours scouring the internet for leads, only to come up empty-handed? Look no further—Data Axle Genie’s upgraded platform is the prospecting solution you’ve searching for!
Revolutionize your sales prospecting approach as you quickly find and connect with potential customers in our fully redesigned platform. With Data Axle Genie’s powerful upgraded features still backed by today’s industry-leading database, we continue to be the go-to prospecting solution for millions of businesses worldwide.
Key Features of the Newly Upgraded Data Axle Genie Platform
Intended for everyday sales and marketing activities, the upgraded Data Axle Genie platform is now easier than ever to use for prospecting. Designed to serve as both a prospecting tool and a CRM (Customer Relationship Management), five key features of the upgrade include:
- Easy access to Business and Consumer audiences you’ve saved right from your home screen.
- The ability to upload an existing list of contacts to your Data Axle Genie CRM.
- More clearly defined filters, allowing you to target your Business or Consumer audiences with precision.
- Access to call status tags, notes, and tasks within each list for easier use.
- An upgraded interface that simplifies building a new audience, viewing pending tasks, sorting your list by status, and seeing your existing lists.
Tips for Developing and Connecting with Your Prospecting Audience
When you want to use the Data Axle Genie platform as a sales prospecting tool, the first step is to identify your target market. In clearly defining who your target audience is, you’ll be able to build one from scratch using specific demographic, firmographic, or geographical information.
To get started, here are some basic target market demographics or firmographics you might consider:
- Age: What is the average age of your target market? This is important to know because it will help you determine what messaging and channels to use when marketing to them.
- Gender: Is your target market predominantly male or female? This too will help you tailor your messaging to better appeal to them.
- Income: What is the average income level of your target market? This information can be helpful in determining what type of products or services they may be interested in purchasing.
- Industry: What industries or sectors does your target market primarily belong to? Knowing the industry can help you tailor your products or services to meet their specific needs and preferences.
- Company Size: How big are the companies in your target market in terms of revenue, number of employees, or other relevant metrics?
- Decision-Making Structure: Who are the key decision-makers within the organizations in your target market?
- Budget Allocation: How do businesses in your target market allocate their budgets? Understanding their spending priorities can guide your pricing strategies and marketing messages.
- Location: Where do your target market members live? This information is important for both online and offline marketing efforts. Knowing where they live will help you better understand what media they consume and how best to reach them.
Leads within the Data Axle Genie platform are phone-verified, making them high quality leads. Individuals within your audience are likely to be interested in your product or service.
Connect with your prospective audience
Once you’ve defined your target market, it’s time to reach out to them!
Generic sales outreach is unlikely to get you good results. So, our data makes it easy for you to personalize your outreach efforts. Address your prospects by name or include specific information about your product or service that targets their main points.
This will help you to stand out from the competition and build a relationship with your prospects.
Need idea for how you can make an initial connection with your audience? Data Axle Genie offers start to send solutions, including:
From paid advertising to simply writing, recording videos, or even taking photos for posts, social media is a great channel to add to your marketing structure. Be sure to choose a social media platform your prospective audience is likely to be on.
Your behavior online—from sites you visit to ads you click—is a driving force behind what pops up for you in online searches or even as you browse the internet. Use online advertising to put your products and services in front of prospective audiences who may already be searching for them!
Exceptional postcards and well-designed envelopes containing beautiful brochures or flyers or letters still gain attention and interest from prospective audience members And because it has been around so long, it’s possible to use direct mail services for graphic design, messaging, and even deployment.
Successfully Market to Prospective Customers
Successful sales prospecting requires using multiple outreach channels as shared in the previous section. Our data gives you access to each contact’s information making it simple to reach out through multiple channels. This will not only improve your chances of getting through to your prospects but will also give you a better chance of building a relationship with them!
Here are some additional opportunities to expand upon your overall prospective marketing strategy:
Conduct Competitor Research
Explore what marketing strategies your competitors are using to gain insights and inspiration for your own efforts. You can:
- Sign up for their email list to understand their content and communication style.
- Monitor their social media channels to identify the type of content that resonates with their audience.
- Analyze their website structure and design to gather ideas for your own online presence.
- Check if they have an active blog or other forms of regular content you can regularly review.
Emphasize Regular and Fresh Content
Creating a blog or other forms of ongoing and fresh content is vital to showcase your business’s activity and expertise to customers. Consistency in content creation helps build trust and loyalty among your audience.
Keep in mind that persistence pays off in sales prospecting! At Data Axle Genie, our updated lead management tools make it simple for you to set up reminders to follow up with your prospects after your initial outreach. You can also create unique tags to help you identify exactly how you reached out to them such as by phone or email. Consistent and timely follow-up will help to improve your chances of closing a deal.
The newly upgraded Data Axle Genie platform is a powerful tool that can help you take your sales prospecting game to the next level. By following these tips, you’ll be well on your way to driving more sales and building lasting relationships with your prospects.
So, what are you waiting for?
Start prospecting today!