The 10 Best ZoomInfo Alternatives and Competitors for SMBs

Despite its reputation as a leading provider of business intelligence solutions, ZoomInfo presents multiple challenges for small and medium-sized businesses.

In addition to its high-cost entry point, ZoomInfo’s platform and services are predominantly tailored to meet the needs of enterprises, resulting in limited scalability and a need for more alignment with SMBs’ operational realities. This can lead to SMBs paying for features they don’t need and struggling to navigate a platform that is not optimized for their size and requirements. As a result, many small and medium-sized businesses are turning to alternative solutions that offer more affordable pricing, greater scalability, and a stronger focus on serving their specific and ever-changing needs.

Let’s take a look at a list of the top ZoomInfo competitors.

The 10 Best ZoomInfo Alternatives and Competitors for SMBs

1. Salesgenie

Salesgenie empowers your sales and marketing efforts by providing access to millions of accurate and up-to-date business and consumer contacts at a fraction of ZoomInfo costs. Target the right prospects, personalize your outreach, and increase your conversion rates. With its user-friendly interface and affordable pricing, Salesgenie helps you find the leads you need to grow your business.

What makes Salesgenie the best ZoomInfo alternative?

Salesgenie is the best ZoomInfo alternative when you want:

  • Lower entry point: Salesgenie’s starting plans are significantly cheaper than ZoomInfo, making it easier for businesses with limited budgets to access powerful sales intelligence tools.
  • Flexible plans: Salesgenie offers simplistic pricing plans allowing businesses to choose a plan that best suits their specific needs and usage patterns.
  • Transparent pricing: Salesgenie’s pricing structure is clear and straightforward, with no hidden fees or surprise charges. This allows businesses to easily understand and budget for their sales intelligence costs.
  • Data quality: Salesgenie provides unparalleled data quality, ensuring you have access to the most robust and up-to-data information available.
  • Focus on value: Salesgenie prioritizes providing essential features and functionalities at an affordable price, ensuring businesses get the most value for their investment.
  • Focus on SMBs: Salesgenie’s pricing model is designed specifically for small and medium-sized businesses, taking into account their typical budget constraints and sales team sizes.
Try Salesgenie for Free Today!

No Obligation. No Credit card. No Risk!

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Salesgenie earned 19 coveted G2 badges for spring

Here are a few we’re proud of:

Key features of Salesgenie

There’s more to Salesgenie than meets the eye! Check out these three key features of our platform:

  1. Comprehensive Database: We offer access to an extensive and regularly updated database containing detailed information on millions of businesses and consumers. Users can easily search for and filter through this database to identify potential leads, prospects, and business opportunities.
  2. Advanced Targeting and Segmentation Tools: Refine your search criteria based on specific demographics, firmographics, geographic locations, and more. This enables you to create highly targeted and personalized marketing campaigns tailored to your ideal customer profiles.
  3. Lead Management and CRM Integration: Use unique lead management features such as lead tracking, lead scoring, and lead nurturing. Salesgenie also seamlessly integrates with popular Customer Relationship Management (CRM) platforms, such as Salesforce, allowing you to streamline your sales and marketing workflows and maximize your overall productivity.

Salesgenie pricing

At Salesgenie, we believe in transparency. That’s why we offer a free trial that gives you access to the full version of our software for three days. It’s completely free, no obligation, and no credit card is required. Subscriptions start at $149 per month and last for twelve months. After that, your subscription automatically renews month to month. You can cancel at any time after the initial subscription!

Are you still not convinced that Salesgenie is the best ZoomInfo alternative? Keep scrolling to learn about additional ZoomInfo competitors that may be a fit for your business.

2. Data Axle USA

Data Axle USA, a ZoomInfo competitor, offers businesses access to business data, consumer data, and turnkey marketing solutions. They offer various services designed to find, acquire, and connect with potential customers, including lead generation, customer profiling, email marketing, and data enrichment. All services are tailored to meet the unique needs and objectives of businesses across various industries. Through its innovative solutions, Data Axle USA helps businesses unlock the full potential of their marketing efforts and achieve sustainable business growth.

Key features of Data Axle USA

Don’t miss these important key features of the Data Axle USA platform:

  • Extensive Business and Consumer Databases: Data Axle USA offers access to accurate, up-to-date consumer and business data in both the U.S. and Canada. Enabling businesses to identify and acquire new customers effectively, its databases contain detailed demographic, firmographic, and behavioral data to help businesses tailor their acquisition and retention strategies and reach the right audience with the right message at the right time.
  • Actionable Intelligence for Informed Decision-Making: Leverage predictive modeling, segmentation analysis, and data enrichment techniques to gain valuable insights into customer behaviors, preferences, and trends. This intelligence empowers businesses to make informed decisions, optimize marketing strategies, and drive better business outcomes.
  • Flexible Data Licensing Options: Whether businesses require one-time access to specific data sets or prefer ongoing access through subscription-based models, Data Axle USA provides customizable licensing agreements to suit individual requirements. This flexibility allows businesses to leverage the data they need while being mindful of potential budget limitations.
  • Comprehensive Marketing Services: From email marketing and direct mail campaigns to digital advertising and social media marketing, Data Axle USA provides end-to-end marketing solutions that drive engagement, conversions, and revenue growth.
Get Started

Data Axle USA pricing

Data Axle USA offers businesses the ability to purchase a single list. This allows companies to purchase the specific data they require without being locked into ongoing contracts or commitments. Additionally, Data Axle USA can provide ongoing access to its databases through data licensing for a flat fee

Data Axle USA Pros

  • Offers extensive business and consumer databases
  • Provides actionable intelligence for informed decision-making
  • Flexible data licensing options
  • Comprehensive marketing services

3. Demandbase

Demandbase is a ZoomInfo alternative in that it also identifies and targets high-value accounts using account based marketing (ABM). Through these tools, Demandbase lets businesses personalize their marketing campaigns and deliver relevant content to specific target accounts, potentially increasing their growth. However, the effectiveness of these features can vary, and businesses may find that the anticipated results are not always consistently achieved.

Key features of Demandbase

  • Account-based Marketing Platform: Allows for personalized marketing efforts with potential impact on conversion rates and revenue growth.
  • Advanced Analytics: Offers site analytics and engagement tracking.
  • AI-Powered Insights: Provides AI-driven audience insights, allowing for potentially tailored strategies.
  • Omnichannel Account-based Advertising Tools: Includes tools for multi-channel advertising to allow connection across multiple touchpoints.


  • Leverages AI-powered insights for personalized marketing strategies
  • Focused on serving enterprise clients with complex needs


  • Pricing isn’t transparent
  • Integration options are limited compared to competitors
  • Support options are limited for smaller businesses
  • Advanced features can require confusing additional setup or customization

Demandbase pricing

While exact pricing is not disclosed, Demandbase’s cost depends on factors like the scale of deployment, specific features required, and the level of support desired. Businesses are encouraged to contact Demandbase directly for a personalized quote.

4. competes with ZoomInfo in terms of both its consumer and business databases. combines data, automation, and analytics to help sales teams identify, engage, and convert prospects. Offering features like prospecting, email automation, and CRM integration, aims to equip sales professionals with tools to streamline workflows, optimize outreach, and achieve sales objectives. While less expensive than Zoominfo,’s data quality is also less robust.


Key features of

    • Contact Database: provides access to a large database of business contacts. However, the sheer volume can sometimes make it challenging to filter through and find the most relevant prospects.
    • Lead Scoring: This feature helps prioritize leads based on customizable criteria. Though useful, it requires significant setup and fine-tuning to be effective.
    • Sales Engagement and Outreach: offers tools for engagement and outreach, such as building email sequences and making calls. However, the platform’s complexity can be overwhelming for new users.


  • Large database
  • Prospecting tools like lead scoring
  • Sales and other outreach tools


  • The pricing model can become expensive quickly
  • Usage limitations due to the credit system
  • Complex features that may require a steep learning curve pricing follows a per-user/per-month pricing model, with monthly or annual billing options. Plans come with a maximum number of email and mobile phone number credits, which can limit usage and lead to additional costs.

5. Cognism

Cognism is a ZoomInfo competitor in that it offers users access to high-quality data with a strong focus in Europe. It also offers B2B data, including mobile numbers and business email addresses. However, its pricing is hidden, similar to ZoomInfo’s, suggesting this is more for enterprises.

Key features of Cognism

  • Global B2B Database: Provides access to business contacts across EMEA, North America, and APAC however, international targeting may vary.
  • Advanced Prospecting: Uses firmographics, technographics, buyer intent signals, and sales trigger events to uncover leads though these features can prove inconsistent.
  • User-friendly Interface: Features a web app and browser extension with varying user experience related to set-up and ease of use.


  • Global database
  • Prospecting tools
  • User-friendly


  • Priced for larger companies rather than small and medium-sized businesses
  • Complex features and capabilities that may prove difficult to learn

Cognism pricing

Offering two main plans, pricing is flexible based on the organization’s size and includes an annual access fee and a per-user fee. While not explicitly stating their pricing, it’s said that Cognisim’s pricing range begins at about $15,000 per year.

6. RocketReach

RocketReach, alternative to ZoomInfo, focuses on providing accurate contact and company information to professionals. While RocketReach offers a large database, email finding and validation capabilities, and social media prospecting tools, it has limited business integration capabilities.


  • Email verification
  • Uses AI for recommendations
  • Includes a web browser extension


  • Limited pricing transparency
  • No free plans or trials
  • Limited integrations

Key features of RocketReach

  • Email Finding and Verification: Finds and validates email addresses with real-time SMTP validation, though the claimed 98% deliverability rate is not always accurate.
  • AI-powered Recommendations: Suggests contacts based on data patterns and user behavior, though the usefulness of these recommendations can vary.
  • API Access Allows RocketReach’s contact data to be integrated into applications and workflows, though setting it up may require technical expertise.
  • Chrome Extension: Lets users discover company connections from websites like LinkedIn. However, results are not always comprehensive.

RocketReach pricing

RocketReach offers three main plans that are billed monthly or annually. Pricing can vary depending on the number of users and data requirements. They do not offer any free plans or free trials.

7. Clearbit

Alternative to Zoominfo, Clearnbit has robust APIs and integrations for seamless data enrichment and real-time updates. Clearbit gathers information from public sources and leverages AI and large language models to convert unstructured information into more standardized data sets. That said, its AI capabilities are not thought to be overly accurate.

Key features of Clearbit

  • Data Enrichment: Gathers data from public sources using AI, though the accuracy and currency of information can vary.
  • Global Coverage: Provides data coverage worldwide, but reliability may differ across countries and languages.
  • Real-time Lead Scoring: Identifies leads more likely to buy, though determining the most qualified prospects is not always precise.
  • Website Visitor Intelligence: Identifies companies visiting your website, but the effectiveness of targeted outbound marketing efforts may vary.


  • Global data coverage
  • Real-time lead scoring
  • Ongoing AI-powered data enrichment


  • High cost of entry
  • AI-powered data enrichment is not as reliable as human-powered verification

Clearbit pricing

Clearbit utilizes a usage-based pricing model. This means that the cost per user will differ depending on factors like CRM database size and monthly web traffic volume. Exact pricing is not available, but it’s thought that pricing begins at about $17,000 annually.

8. Lusha

A cheaper alternative to ZoomInfo, sales intelligence platform Lusha offers self-service B2B SaaS products. Aiming to simplify the process of accessing up-to-date contact details, Lusha enables businesses to enhance their lead generation and prospecting efforts. However, more advanced features in their custom plans have to be negotiated with their sales team.

Lusha pricing

Lusha offers a free plan as well as three priced plans, which start at $36 per month. All plans include a limited number of credits, which can be used to obtain email addresses and phone numbers.

Key features of Lusha

  • Helpful Prospecting: Provides basic data like contact info and job titles, but the usefulness for finding new customers can vary.
  • Email Finder: Simplifies finding email addresses, though the accuracy may require verification.
  • Intent Signals: Offers insights for Enterprise clients on prospects researching related products, but the timeliness of outreach efforts may not always align.


  • B2B focus
  • Useful data types
  • Useful tools, including email finder and intent signals


  • Limited by credits per pricing tier

9., an alternative to ZoomInfo, utilizes AI to continuously update and verify contact information in real-time. While ZoomInfo offers more features, remains a comprehensive sales and marketing intelligence platform with tools for marketing and sales that help businesses streamline their go-to-market efforts.

Key features of

  • Account Research: Enables research using parameters like email and company, but the depth and accuracy can vary.
  • Prospect ID: Identifies prospects’ marketing efforts across channels, though effectiveness may be inconsistent.
  • Chrome Extension: Provides access to’s features in Chrome, but functionality can be limited.


  • B2B focus
  • Tools for sales and marketing efforts
  • Chrome extension


  • Limited free plan
  • Advanced features can be difficult to navigate pricing

Seamless.AI offers a free plan with limited features, as well as paid plans starting at $150 per month.

10. SalesIntel

SalesIntel, alternative to ZoomInfo, is a solution that helps marketing teams identify ABM data for B2B contacts. Empowering marketing, sales, and revenue operations teams with B2B sales intelligence and data, SalesIntel is a less expensive option than ZoomInfo, though it utilizes a limited credits model.

Key features of SalesIntel

  • Detailed Filters: SalesIntel provides firmographic data on millions of companies, though accuracy may vary.
  • Intent Data: Their AI models help teams identify and target prospects showing buying signals, but its accuracy may vary.
  • Recognizes Cross-sell Opportunities: Using intent data, SalesIntel signals customer readiness for additional purchases although this is not always accurate.


  • Offers data filters
  • Access to intent data
  • Highlights potential cross-sell opportunities


  • Plans utilize credits for data exports, which can be limiting
  • Advanced features can be difficult to navigate

SalesIntel pricing

Offering a variety of plans billed annually or monthly, SalesIntel plans begin at $129 per month. Plans include limitations on credits that can be used to view data as well as limitations regarding what can be viewed within the platform.

ZoomInfo FAQ

Salesgenie is considered one of the best alternatives to ZoomInfo. It offers a comprehensive database of business and consumer contacts at a more affordable price point.

ZoomInfo’s top three competitors include Salesgenie, along with Cognism and Apollo who provide similar B2B sales intelligence and data solutions.

Companies might decide not to use ZoomInfo due to factors like its high-cost entry point, limited scalability for smaller businesses, and the availability of more affordable alternatives tailored to their specific needs.

ZoomInfo typically gathers information through various means, including web scraping, public records, user-contributed data, and partnerships with data providers, ensuring a comprehensive database of business contacts.

Companies use ZoomInfo primarily to enhance their sales and marketing efforts by accessing accurate and up-to-date business intelligence, enabling targeted prospecting, personalized outreach, and improved lead generation and conversion rates.

ZoomInfo’s pricing isn’t readily available but is said to begin at about $15,000 annually.

Discover a Better Pricing Model for SMBs With Salesgenie

  • Affordable entry: Salesgenie’s plans are cheaper than ZoomInfo’s.
  • Flexible pricing: Varying tiers suit diverse needs and budgets.
  • Transparent costs: No hidden fees, clear pricing structure.
  • Data quality: Unparalleled data quality,
  • Value focus: Essential features at affordable rates.
  • SMB tailored: Ideal for small and medium-sized businesses.
Try Salesgenie today