Business data and marketing solution receives highest possible score in the strategy and market presence categories
Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent research firm, in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018.
The company was cited for their comprehensive data set, focused tools, deep bench of human researchers, and complementary services. The report considers Infogroup “a best fit for marketers at organizations with both B2B and B2C offerings or at companies whose B2B customers behave most like consumers, a characteristic of many SMB buyers.”
“Being recognized by Forrester as a leader in the B2B marketing data space is an incredible honor,” said Michael Iaccarino, chairman and CEO of Infogroup. “Every day we work to arm our clients with business intelligence and data-driven marketing solutions that will help ensure their success as a company; Forrester’s report is confirmation for us that our hard work is paying off.”
The report found that “Infogroup’s ability to identify and integrate personal and professional insights on executive buyers enables more precise targeting and deeper personalization.” It also noted that the company’s advanced data management capabilities “enable customers to integrate first and third-party data sources and create rich account and contact profiles for use across their martech stack.”
Companies included in the Forrester Wave™: B2B Marketing Data Providers, Q3 2018 are evaluated on their current offering, strategy and market presence. Infogroup received the highest score possible in the data management, integrations and APIs, go-to-market, product roadmap and vision, revenue, and number of customers criteria.
“We’re thrilled to have been ranked as a leader among the most significant B2B marketing data providers,” said Tony Marlow, chief marketing officer, Infogroup. “As the industry continues to advance, Infogroup will remain on the forefront of innovative data and solution offerings to help clients of all sizes increase their sales and customer loyalty.”
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. For more information on Infogroup’s solutions or services, visit www.infogroup.com.
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.