How much does ZoomInfo cost?

ZoomInfo Pricing in 2024

There isn’t a universal pricing structure available for ZoomInfo. Instead, they base their pricing on usage factors.
Some of these factors include:

Number of credits    Licensing requirements     Added features

Because ZoomInfo has such extensive offerings, they’re able to fluctuate their pricing based on the specific needs of your company. That is why pricing information isn’t specifically outlined anywhere on their website—it’s varied. In order to get specific pricing information, you first will need to sign up for ZoomInfo’s free trial. Note that they do not offer packages for individuals. Rather, their packages are geared toward larger companies and start at about $15,000 per year.

How We Sourced Our Data

Comparison articles like this one take a lot of effort—but when we commit, we do so wholeheartedly! From combing through pricing pages to scouring support documents and asking all the questions, we strive not to miss out on anything valuable, no matter how small it may seem. To get us started, we’ve utilized a variety of reliable sources for information on ZoomInfo’s pricing structure. These sources include:

Publicly available information

This includes ZoomInfo’s official website, press releases, and marketing materials. We’ve thoroughly reviewed these resources to extract details about their pricing plans, features, and associated costs.

Independent research reports

We’ve consulted research reports from reputable third-party organizations that analyze the business intelligence software market, including pricing trends and competitor comparisons.

User reviews and testimonials

While user reviews and testimonials may not always be definitive, they can offer valuable insights into real-world pricing experiences with ZoomInfo. We’ve reviewed these sources carefully, considering potential bias and focusing on consistent trends and recurring themes.

It’s important to note that pricing information can sometimes change, so we’ve strived to present the most up-to-date information available at the time of writing. Don’t worry, we also break everything down in visuals and charts below to make the information easier to digest.

ZoomInfo Overview:

What is ZoomInfo?

ZoomInfo is a B2B sales intelligence platform that helps businesses find and connect with potential customers. It offers a large database of business contacts and companies, along with search and prospecting tools.

ZoomInfo provides features like:

  • Contact and company searches to identify relevant leads
  • Real-time data and insights to understand target accounts
  • List building and campaign management to streamline outreach efforts
  • Integration with various sales and marketing tools for increased efficiency

ZoomInfo reports the following products available:

  • SalesOS: contact & company search, sales automation, conversation intelligence, workflows
  • MarketingOS: cross-channel advertising, buyer intent insights, website chat, web form enrichment
  • OperationsOS: data de-duplication, data cleansing, data enrichment, lead routing
  • TalentOS: talent search, candidate outreach, employer branding, ATS integrations

While ZoomInfo offers a comprehensive solution, it caters primarily to larger businesses due to its extensive features and potentially higher costs.

ZoomInfo Pricing & Plans

ZoomInfo does not openly reveal its pricing. but through our research, we were able to determine the following information about their pricing. They have 3 levels of pricing: Pro, Advanced, and Elite. Details for each are below:

What is ZoomInfo API Pricing?

While ZoomInfo’s API pricing isn’t readily accessible on their website, it’s widely understood to begin at $50,000 annually. However, this figure may fluctuate depending on individual requirements, desired features, and the volume of credits needed.

How do ZoomInfo credits work?

ZoomInfo uses a credit system to manage access to professional and company information on its platform. These credits are consumed whenever a user exports a contact or company profile. This export can happen through the main platform, the ReachOut Chrome extension, or API integrations with various software like CRMs, marketing automation tools, and sales automation tools.

Each user receives a monthly allocation of 1,000 credits specifically for prospecting purposes. These credits reset at the beginning of each month. By default, the system prioritizes using these monthly credits before applying any additional credits.

Users also have the option to purchase bulk credits beyond their monthly allotment. Unlike monthly credits, bulk credits are adjustable and can be used to access additional information.

It’s important to note that there are separate view credits totaling 2,000. These allow users to click on and view/unlock basic contact information without needing to export the entire profile and spend a regular credit.

Why Do SMBs use ZoomInfo?

SMBs (Small and Medium-sized Businesses) use ZoomInfo for several reasons, even though it’s primarily designed for larger enterprises. Here are some key reasons:

  • Access to a large contact database: ZoomInfo claims a vast database of contacts and companies, which can be especially valuable for SMBs with limited resources or experience in lead generation. This allows them to target specific demographics and find qualified leads that align with their ideal customer profile.
  • Improved lead generation and prospecting: ZoomInfo’s search functionalities and filters allow SMBs to identify and target high-quality leads more efficiently compared to manual research methods. This saves time and effort, allowing them to focus on building relationships and closing deals.
  • Streamlined workflows: ZoomInfo offers tools for building targeted contact lists, managing campaigns, and automating tasks. This can streamline the sales and marketing processes for SMBs, even if they don’t have dedicated sales or marketing teams.
  • Data enrichment and insights: ZoomInfo provides additional data points beyond basic contact information, such as firmographics and technographics. This allows SMBs to gain deeper insights into their target audience and personalize their outreach efforts for better engagement.
  • Integration with other tools: ZoomInfo integrates with various CRM (Customer Relationship Management) and marketing automation platforms, allowing SMBs to consolidate their data and workflows. This improves efficiency and reduces the need for manual data entry across different systems.

However, it’s important to note that:

  • Cost may be a barrier: ZoomInfo’s pricing can be expensive for some SMBs, especially for startups or companies with limited budgets.
  • Learning curve: Utilizing ZoomInfo effectively might require training and familiarization with its features, which could pose a challenge for smaller teams with limited resources.
  • Focus on larger enterprises: While ZoomInfo offers functionalities beneficial to SMBs, its core features, and marketing cater more to the needs of larger organizations.

It’s crucial for SMBs to carefully consider their specific needs, budget, and team capabilities before deciding whether ZoomInfo is the right solution for them.

Is ZoomInfo too expensive for SMBs?

While ZoomInfo offers valuable functionalities for SMBs, its pricing structure can be prohibitive for many.

  • High entry point: The reported starting cost of ZoomInfo typically falls in the range of $15,000 per year for a minimum number of users and credits. This initial investment can be significant for smaller businesses with limited budgets.
  • Limited scalability: Entry-level plans often have restricted credit limits, making them not suitable for scaling outreach efforts as an SMB grows. Purchasing additional credits can further increase the cost.
  • Focus on larger businesses: ZoomInfo’s pricing tiers and feature sets often cater more to the needs of larger enterprises with higher lead volume and complex sales processes. This can lead to overpaying for features that an SMB might not utilize fully.

While it offers great features, ZoomInfo’s cost can be a big factor for smaller companies with limited budgets. It’s important to keep in mind that ZoomInfo might be a bit pricey compared to what many small businesses can afford.

Does ZoomInfo make sense for small businesses?

ZoomInfo can be a double-edged sword for small businesses. While it offers a huge database of potential customers, improved lead generation, and streamlined workflows, its cost can be a major barrier.

The initial investment and potential ongoing expenses might be out of reach for many startups or smaller companies. Additionally, while ZoomInfo offers benefits for SMBs, its features often cater more towards larger organizations, potentially leading you to pay for functionalities you don’t fully utilize.

Before diving in, carefully consider your budget, team capabilities, and lead generation needs. Exploring alternative options that are more cost-effective and better aligned with your specific requirements might be the wiser choice for your growing business.

Does ZoomInfo pricing make sense for individual prospecting?

Given its lack of flexibility and potential for unexpected costs, ZoomInfo’s pricing isn’t tailored to solo prospectors or budget-conscious companies. As an alternative, Salesgenie provides more adaptable pricing options and caters specifically to the needs of small and medium-sized businesses.

Are there cheaper alternatives out there for ZoomInfo?

ZoomInfo, while powerful, can be quite expensive, making it less than ideal for many businesses, especially smaller ones.
Here are some cheaper alternatives to consider:


Salesgenie is an easy-to-use platform with unlimited viewing access to millions of business leads and consumer leads as well as a built-in outreach tool for your calling, emailing and direct mail needs.


All packages include access to unlimited prospects from over 16.5 million verified businesses and 275 million consumers and 500 monthly export credits, along with free training and support and a dedicated Account Specialist.

Individual: 1 user license with unlimited list building, contact info and profiles, free customer profile analysis, and performance tracking. $149/mo./user.

Team: Up to 5 user licenses with unlimited list building, contact info and profiles, free customer profile analysis. Starting at $299/mo.


3-day free trial with unlimited access to 6 databases.

Try Salesgenie for Free
Overview is a tool for sales prospecting powered by AI.


Basic Plan: For founders or small teams who want to keep costs low. 250 monthly credits with limited features. $147/mo/user.

Pro: For sales teams who need advanced features. It offers custom pricing with unlimited credits.

Enterprise: Research-on-demand requests might incur separate charges beyond the base plan price.


14-day trial with access to a limited number of credits (usually around 50 per user) to explore the platform.


UpLead is a B2B contact database that includes technographics, intent data, and bulk lookup.


Essentials: $74 per month (2040 annual credits)

Plus: $149 per month (4800 annual credits)

Professional: $299 per month (12,000 annual credits)


UpLead offers a free trial with 5 credits to access and try all features.


LeadIQ is a sales intelligence platform that assists sales teams in identifying, qualifying, and connecting with potential leads.


Essential: For small teams. 500 verified work emails/month, 30 mobile phone numbers/mo. $39/mo/user.

Pro: For growing sales teams. 1,000 verified work emails/month, 70 mobile phone numbers/mo. $79/mo/user.


Freemium: To get started. 20 verified work emails/week, 10 mobile phone numbers/mo. $0/user.

We recommend using this information as a starting point for your research and contacting these companies for their most up-to-date pricing details.

ZoomInfo FAQ

ZoomInfo faces competition from Salesgenie,, and LeadIQ. All offer similar services, including contact data and sales and marketing services.

The price for ZoomInfo’s annual license varies, and pricing information isn’t easily accessible via their website. However, it’s thought that ZoomInfo’s lowest entry point is around $15,000 per year for a single user.

ZoomInfo bases its pricing on several factors, such as the number of credits used, features used, and how many licenses are required. As none of their pricing information is readily available or transparent, ZoomInfo is seen as an expensive option for most small and mid-sized businesses.

ZoomInfo claims to offer roughly 95% accuracy with their data. Users have raised concerns about ZoomInfo’s outdated contact information, which makes the truth of ZoomInfo’s data accuracy unclear.

ZoomInfo offers a free trial at their Premium tier for 14 days. After the trial, users are automatically charged for services unless they cancel before their trial ends.

The cost of ZoomInfo for a single person begins at about $15,000 at the Pro Lite level.

ZoomInfo requires you to notify them 60 days before the end of your contract that you want to cancel. If you fail to give ZoomInfo 60 days’ notice, you will be automatically charged for an additional year per their renewal policy.

ZoomInfo Customer Ratings Comparison

Salesgenie earned 19 coveted G2 badges for Winter 2024.

Here are a few that we’re proud of:

Looking for an Alternative to ZoomInfo?

ZoomInfo can be a powerful tool, but its pricing can be complicated and expensive. There’s a lot to consider, like how often you’ll use it, what features you need, and if your organization requires any add-ons or integrations. While ZoomInfo is top-notch, it also comes with a top-dollar price tag.

If you’re looking for a powerful and budget-friendly alternative to ZoomInfo, then consider Salesgenie! You’ll get all the features you need at a fraction of what ZoomInfo costs. Achieve your business goals without sacrificing quality or breaking the bank.

Salesgenie empowers your sales and marketing efforts by providing you access to a vast database of accurate and up-to-date business and consumer contacts. This allows you to target the right prospects, personalize your outreach, and ultimately increase your conversion rates. With its user-friendly interface and affordable pricing, Salesgenie helps you find the leads you need to grow your business.

Discover a better pricing model for SMBs with Salesgenie

  • Lower entry point: Salesgenie’s starting plans are significantly cheaper than ZoomInfo, making it easier for businesses with limited budgets to access powerful sales intelligence tools.
  • Flexible plans: Salesgenie offers a wider range of pricing tiers with varying features and credit limits, allowing businesses to choose a plan that best suits their specific needs and usage patterns.
  • Transparent pricing: Salesgenie’s pricing structure is clear and straightforward, with no hidden fees or surprise charges. This allows businesses to easily understand and budget for their sales intelligence costs.
  • Focus on value: Salesgenie prioritizes providing essential features and functionalities at an affordable price, ensuring businesses get the most value for their investment.
  • Focus on SMBs: Salesgenie’s pricing model is designed specifically for small and medium-sized businesses, taking into account their typical budget constraints and sales team sizes.
Try Salesgenie for Free Today!

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Salesgenie Removes Pain Points with ZoomInfo Pricing

Salesgenie pricing starts at $149 per month. The initial subscription lasts for 12 months, and after that, users are switched to a month-to-month subscription.

Salesgenie is a subscription-based service with pricing starting at $149 per month for single-user access to unlimited list-building, a free Customer Profile Analysis, training, and support, and a dedicated Sales representative.

Yes. The Salesgenie free trial provides a full version of the Salesgenie Individual package for three days. It’s completely free, no obligation, and no credit card required.

Yes. All Salesgenie users have a dedicated account strategist available to them by phone, chat, and email.

Salesgenie offers an industry-leading Satisfaction Guarantee stating that if you receive bad data, we will refund your money for the portion of your list that was undeliverable, out-of-date or disconnected.

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