Marketing

The value of customer retention and 7 ways to increase yours

Customer retention can help increase your sales more quickly than marketing to obtain new customers. But why? And how can you do customer retention effectively?

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Customer marketing analytics
An Introduction to Customer Marketing Analytics

Without customer marketing analytics you don’t truly know your best customers. And that could doom your sales in the long-term.

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9 Ways to Earn Quick Wins in Sales

Quick wins offer excellent sales results with very minimal effort. Here are nine ways you can earn quick wins as a sales rep, no matter your experience level.

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Generate leads fast
7 Ways to Generate Leads Fast

When it comes to growing your business, generating leads is key. Looking for a new way to bring potential customers through your doors? We’re offering seven.

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Sales
What Are Sales? A Guide.

Whether you are new to business or new to sales, this blog answers popular questions like what are sales, what are sales representatives, and what are sales leads?

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Blogging
The Ultimate Guide to Blogging

What is a blog? What is blogging? We explain this popular form of written content and how your small or medium-sized business can use it to attract new customers.

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Touchpoints in marketing and how can they increase your sales

Touchpoints in marketing are necessary to close a deal and earn revenue. But what are they and how can your company utilize them to grow your bottom line?

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Sales pipeline
What is a pipeline in sales and how do you nurture it?

You may know what a lead is, but what does a lead have to do with a sales pipeline? Come to think of it, what IS a sales pipeline? Answers to that and more…

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Lead types
The Different Sales Lead Types and Why They Matter

Building an awareness of the different sales lead types will help you learn how to connect with each of them to make the most of your marketing efforts.

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Define sales leads
The Complete Guide to How to Define a Sales Lead

Understanding how to define a sales lead will go a long way to understanding how to build a strong marketing campaign, so you can turn leads into customers.

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Generate leads
Everything you need to know about how to generate leads

Knowing how to generate leads is critical for the success of any business. The right leads at the right time can help you grow your customer base and increase sales.

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Brand Awareness for small business
What is brand awareness for small business?

What is brand awareness? In marketing, it is a term that determines whether or not your company or brand can be recognized by its name alone.

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