Customer Analysis

Buyer-personas
23 Incredible Buyer Personas Statistics for Businesses

Discover 23 incredible statistics that show why buyer personas are the secret weapon of modern marketing. Shorten your sales cycles and boost lead conversions with buyer personas.

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Customer segmentation
Benefits of Customer Segmentation for Businesses

When it comes to your customer or prospect list, categorization is often referred to as customer segmentation. Discover all the benefits of segmentation now.

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Customer life value matters
What is Customer Lifetime Value and Why It Matters

What is Customer Lifetime Value? It’s the worth of a customer to a business throughout their relationship, or how much money a customer spends. Learn more.

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Data Axle 50th Anniversary
Data Axle Turns 50: A History

Celebrate 50 years of data and marketing solutions from Data Axle and our complete suite of products, including Data Axle Genie.

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Better understand customers
11 Tricks to Better Understanding Your Customer

Whether you’re trying to improve a customer’s experience or increase your earned revenue, understanding your customer better than they know themselves is key.

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The value of customer retention and 7 ways to increase yours

Customer retention can help increase your sales more quickly than marketing to obtain new customers. But why? And how can you do customer retention effectively?

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Customer marketing analytics
An Introduction to Customer Marketing Analytics

Without customer marketing analytics you don’t truly know your best customers. And that could doom your sales in the long-term.

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Target prospects
3 Important Factors to Know When Targeting Consumer Prospects

Targeting the ideal consumer can be tricky but Data Axle Genie shares here the top 3 important factors to know when targeting consumer profiles and leads!

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Improve prospects
How to Use Consumer Insight Reports to Increase Sales Leads

A successful sales lead campaign starts with understanding your consumer. See why referring to consumer insight reports are vital for increasing your sales leads.

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