Buyer personas are invaluable tools. Helping businesses understand and connect with their target audience on a deeper level, buyer personas are fictional representations of a company’s ideal customers.
Buyer personas are created through market research and data analysis. They often encompass various aspects of an individual such as demographics, behaviors, preferences, and pain points.
So, why should businesses use buyer personas?
By giving these abstract customers a name, face, and backstory, businesses can nurture a sense of empathy and develop highly effective marketing strategies tailored to meet specific customer needs.
Buyer personas empower companies to sharpen their marketing efforts and create highly personalized content and sales & marketing campaigns that resonate with their audience. This ultimately leads to higher conversion rates and a better return on investment.
General Buyer Personas Statistics
- A study by ITSMA revealed that 44% of marketers use buyer personas for their businesses.
- According to Cintell, high performing companies map more than 90% of their customer database by persona.
- Google trends for “buyer persona” search term have increased over the past 15 years, showing current interest to be at an all-time high, according to Delve.ai.
- According to RocketContent, 82% of the companies that used buyer personas were effective in creating quality value propositions.
- Deloitte shares that organizations which are customer-centric are 60% more profitable than those that are not customer-centric.
- More than 60% of companies that have updated their buyer personas within the last six months have exceeded their lead and revenue goals according to Cintell.
Buyer Personas Statistics and Marketing
- Hubspot shares that using marketing personas made websites 2-5 times more effective and easier to use by targeted users.
- According to MLT Creative, using buyer personas in email campaigns have improved open rates by two times and clickthrough rates by five times.
- TomislavHorvat shares that personalized emails improve CTR by 14% and conversion rates by 10%.
- Over 90% of companies exceeding their lead and revenue goals segment their database by buyer persona according to Marketing Insider Group.
- According to Hubspot, personalized emails drive about 18 times more revenue than broadcast emails.
- Curata shares that 63% of marketers create content by their buyer personas.
- A MarketingSherpa study found that companies using buyer personas to create their websites had a 100% increase in the number of pages visited.
- Boardview shares that persona-based content increases customer engagement by six times when cold leads are targeted.
Buyer Personas Statistics and the Sales Cycle
- McKinsey states that companies using personalization can reduce their marketing and sales costs by 10-20%.
- Behaviorally targeted ads are roughly two times as effective as general ads according to MailChimp.
- Delve.ai shared that 71% of companies surpassing their revenue targets have formally documented personas in place.
- 36% of companies have created shorter sales cycles using buyer personas according to TomislavHorvat.
- Thomson Reuter said that companies using buyer personas see an additional 10% increase in leads sent to their sales departments and a 72% reduction in overall lead conversion time.
Buyer Personas Statistics Challenges
- According to Protocol80, 74% of buyers feel frustrated when website content is not personalized.
- Over 50% of consumers expect companies to anticipate their needs and make relevant suggestions before they make contact according to Instapage.
- TomislavHorvat states that 70% of companies missing their revenue and lead goals don’t account for the full buying committee with their buyer personas.
- Instapage shares that 63% of respondents to a survey are very annoyed by brands that continually rely on old-fashioned strategies of blasting generic ad messages repeatedly.
Buyer Personas Statistics Wrap Up
Buyer personas offer your company a clear image of your customers. When you use them, they enable better, more empathetic interactions which leads to improved customer relationships, increased retention, and advocacy.
Start leveraging buyer personas and empower your entire organization to make decisions aligned with your customers’ needs.