Sales team using enablement tools

20 Sales Enablement Statistics in 2023

In today’s fast-paced business landscape, staying competitive and driving consistent revenue growth is a primary goal for companies of all sizes. To achieve this, businesses are turning to a strategic approach known as sales enablement.

So, what exactly is sales enablement, and why is it so crucial for organizations today?

This comprehensive strategy equips sales teams with the right tools, content, training, and resources to sell effectively. It aligns marketing and sales efforts, empowering sales professionals to engage prospects and customers in a way that’s efficient, meaningful, and productive.

By empowering your sales teams with the right resources, knowledge, and strategies, your organization can see a substantial increase in revenue, improved efficiency, and a more robust and resilient sales force.

In short, embracing sales enablement as a fundamental part of your sales strategy is a strategic move for businesses of any size.

Below you’ll find 20 interesting sales enablement statistics.

20 Interesting sales enablement statistics

An Overview of Sales Enablement
  1. Flowla states that companies with effective sales enablement programs experience 15% higher sales growth than those without.
  2. About 74% of companies plan to invest more in sales training and enablement according to GTM Now.
  3. According to G2, searches for “Sales Enablement” on Google increase by just over 50% year over year.
Sales enablement search
  1. A 2020 report from Gartner shares that sales reps have roughly 5% of a customer’s time during their B2B buying journey.
  2. FitSmallBusiness shares that 62% of companies have a dedicated sales enablement person, program, or function in place, while 25% have no plans for one.
  3. According to G2, sales enablement is growing in popularity and has experienced a 343% increase in adoption over the last 5 years.
Sales Enablement: Technology
  1. According to Qwilr, nearly 90% of organizations use sales enablement technology in some capacity.
Sales enablement technology
  1. By the end of 2020, 15% of all sales tech investments went toward sales enablement technology according to Zipdo.
  2. Sales leaders consider video conferencing software and CRM systems to be the most essential tools for success in terms of sales enablement according to FitSmallBusiness.
  3. Zipdo shares that 75% of sales reps say that sales enablement tools shorten their sales cycle.
Sales Enablement: Outcomes
  1. MediaFly shares that over 80% of sales representatives report reaching their quotas when their employer incorporates a great sales enablement strategy.
  2. According to SMM, Sales teams that work closely with marketing see 41% greater growthin reaching their quotas.
  3. FitSmallBusiness shared that over 50% of sellers say sales tools enable them to build trust & close deals with buyers.
  4. Aberdeen found that over 70% of high-performing organizations have strong sales and marketing alignment.
Sales and Marketing alignment
  1. Organizations with a formal sales enablement initiative achieve a 49%-win rate in their forecasted deals according to MediaFly.
  2. SMM states that sales and marketing alignment can help companies become nearly 70% better at closing deals.
Sales Enablement Challenges
  1. According to SMM, 42% of sales reps feel they don’t have enough information before making a call.
  2. According to Zipdo, Only 20% of B2B sales enablement efforts are successful.
  3. The top sales challenges sales organizations face are competitive pressure (60%) & time to sell (36%) according to FitSmallBusiness.
  4. According to G2, sales representatives spend over 400 hours every single year trying to find the right content to share with their prospects and customers.
Sales hours

Final Thoughts

Sales enablement empowers your sales team with the essential information, cutting-edge tools, and valuable resources required to supercharge customer engagement and secure deals with confidence. Additionally, sales enablement actively nurtures and enhances the seller-consumer relationship.

Contact Salesgenie to learn how we can help you with sales enablement strategies for your business.