Finding new pest control customers is important to a growing business. However, the challenge for your company is to help prospects understand the scope of the pest problem, and then make them aware of the value of your service.
The following is an overview of some of the best strategies, insights, and tips to help you find new pest control customers.
Utilize Search Engine Marketing
The majority of people with a pest problem now go online to investigate remedies. Thus, search engine optimization (SEO) and paid advertising are good opportunities to connect.
SEO stems from successful creation and distribution of blog posts and other content that resonates with prospects. With paid search, you can target prospects with specific keywords that match the common search intent of people who pay for pest control services. Filter the audience to pinpoint people in your geographic area that have specific traits.
Solicit and Manage Customer Reviews
The first impression people have when searching for pest control are Google™ reviews that appear for top local providers. This initial review impression makes or breaks your chances of entering the consideration set. Therefore, you want to encourage satisfied customers to post reviews and address negative ones.
Leverage email and other communication channels to solicit feedback on your customer experiences and request reviews on Google and other platforms. Respond promptly to negative reviews with a professional, respectful, and genuine message about your desire for customers to be satisfied.
Identify Quality Prospects and Deliver Campaigns
Email and direct mail are effective communication channels for promoting pest control services if you target the right people. Pest issues rarely impact just one property in a business or residential area. Often, the problem impacts a neighborhood or broader community. Therefore, the best place to start with prospecting is property owners near current customers.
Data Axle Genie can help you identify prospects target people in specific cities, zip codes or through custom boundaries on a map. Enhance your targeting by selecting prospects based on home value and length of residence. Go even farther by focusing on homeowners or renters, and even identify households with kids and pets.
Time Your Campaign Execution
Pest control problems are often seasonal. For instance, spiders and other outdoor bugs like to come indoors when the weather gets cold, or when summer turns into fall. Thus, an effective mailer prior to this timeline can inspire people who have experienced problems in the past to address them proactively this coming season.
Repeat your campaign delivery as it takes more than one exposure to the message in many cases to prompt a response.
These are some of the best strategies to help you target the new pest control customers with the right message at the right time.
Data Axle Genie offers deep data for targeting prospects, along with professional direct mail campaign solutions; start your free trial today!