What is Customer Lifetime Value? It’s the worth of a customer to a business throughout their relationship, or how much money a customer spends. Learn more.
Data Axle Genie has broken down exactly how you can measure the success of your upcoming marketing campaigns in 11 steps. Make sure yours checks all the boxes!
When it comes to maintaining your list of prospects, data hygiene best practices are so important. Discover what data hygiene means for you and your business.
Celebrate 50 years of data and marketing solutions from Data Axle and our complete suite of products, including Data Axle Genie.
Writing an effective prospecting email comes down to standing out in someone’s inbox. How to do that and 8 prospecting email examples will help you get started.
Salespeople have a limited window to form a connection with prospects. Avoid these 9 prospecting mistakes so you can close more deals and earn more revenue.
Whether you’re trying to improve a customer’s experience or increase your earned revenue, understanding your customer better than they know themselves is key.
Data hygiene means keeping your customer data file free of inaccurate or duplicate information and is key to business growth.
Success with direct mail is possible as long as you know the steps to take in building your direct mail marketing campaign. See all 13 steps now.
Data Axle Genie is the proven way to find, acquire, and connect with leads. Learn about our complete suite of sales and marketing services.
If your roofing business is having a hard time finding new clients, consider leaning into the data you already collect on your customers.