There are 81,679 roofing contractor businesses in the U.S. as of 2022. Which means that when bad weather hits, the roofing leads you want to sell your services to have a lot of choices.
How do you even compete?
Consider leaning into data.
We know. It’s a hard thing to wrap your head around when you’re in the business of installing roofs. Needless to say, the ideas of collecting data and creating charts and dividing up customer segments was something you never thought you’d need to do as a roofer.
But in today’s saturated market, learning how to use data to your advantage to find new roofing leads is a necessity.
Data can offer some unique insights into specific patterns like the neighborhoods in which your clients tend to live. Or demographics such as gender, ethnicity, education level, age, and even their estimated income.
So, maybe you’re starting to see that when your roofing company is open to understanding the data, you can get a better understanding of your customers. And when you have that understanding of your existing customers, it becomes much easier to find new roofing leads with more efficiency and less money.
Watch this brief video and discover all the ways Data Axle™ Genie can help you grow your roofing business.
Decide Upon Goals for Your Roofing Company
It’s one thing to be open to utilizing data at your roofing company to generate more roofing leads. It’s another to get started.
If you’re totally new to using data to build your roofing business, you’ll want to start small. Know that you can work your way into larger, more complicated processes over time and as you become more confident.
Before we get too far into how your company can use data to uncover new roofing leads, you first must know that there are two types of data your roofing company can collect:
- Qualitative: This is data that can be grouped into categories. The color of someone’s hair, for example, is qualitative.
- Quantitative: This is data that refers to something of numerical value. The number of cakes inside a bakery is quantitative.
Set S.M.A.R.T. goals for your roofing business
Now that you know the types of data you can collect on your roofing customers, it’s time to determine what goals you want to reach using your data. But we don’t mean goals like, “the most popular roofer in my ZIP Code.” While admirable, it’s hard to measure.
Goals set by your roofing company need to be S.M.A.R.T. That is, they need to be:
- Specific: What do you want to accomplish?
- Measurable: How will you know you accomplished a goal?
- Attainable: Not too easy—it should push you.
- Realistic: Don’t go for pie in the sky.
- Timed: Give yourself a timeline to reach your goals.
Some examples of S.M.A.R.T. goals might be:
- Increase # of houses roofed by 5% in Q2
- Determine where the new materials warehouse should be built
- Increase referrals by 15% this year
- Send 1 multi-channel marketing campaign per quarter
You can divide up your S.M.A.R.T. goals over time. Add new ones in as existing ones are achieved.
Remember: An important part of goal setting is understanding the qualitative or quantitative data you need to collect from clients (or other places) so you can be successful.
Segment Your Roofing Leads List
Has your roofing company been around for a while? Then you certainly have a list of clients you’ve worked with. But are they segmented?
You can segment your list of roofing clients in a multitude of ways. Here are four categories to consider as you’re getting started.
This is if you work in B2C (roofing for consumers). Segment these roofing leads by gender, ethnicity, and household income
This is if you work in B2B (roofing for businesses) and includes data like company size, revenue, franchise or standalone, and square footage.
Where are your roofing leads located? Segment by ZIP Code, county, or neighborhood.
What actions are your roofing customers taking? How much do they typically spend? Do they use insurance to cover the full cost? How quickly after storms do they reach out? Do they pay in full or use a payment plan?
When you segment your roofing leads list—and continue to do it as new roofing leads come on board, you can look for trends within your audiences. In doing so, you should have an easier time reaching your goals. Segment roofing leads into groups that will offer the insights needed to determine where you’re successful versus where you need to pay more attention.
For instance, if your roofing company establishes a goal to increase their referrals by 15% this year, you first need to understand how much of your business currently comes from referrals. Only then can you determine how many more referrals you’re going to need to meet your goal of a 15% increase.
Connect with a big data firm
Once you’ve decided upon goals for your roofing company and determined the data you need to measure those goals, think about partnering with a big data company like Data Axle™ Genie.
If you’re a newer roofing company, you can buy a roof sales lead list to grow your roofing business. Leads from a purchased list can meet very specific criteria when you use search selections like estimated income, age of home, neighborhood, square footage, or number of employees. Today’s purchased lists can include contact information like first name, last name, and home address as well as a telephone number.
On the other hand, if you’ve been roofing for a long time, you can still rely on the expertise of a big data company like Data Axle Genie. Using your existing list we can help you with services such as:
Enrich contact and lead data with complete information about their work, personal, and professional details.
Understand the characteristics of your best customers. Use it to build personas or segment.
Understand location level details such as firmographics of nearby businesses, demographics of surrounding households, daytime population, competitive landscape, historical tenants, new business formations, new movers and homeowners, available public services, etc.
Learn new details about your customers, suppliers, partners, neighboring businesses, and more. Come to better understand the risks associated with their credit worthiness, payment history, years in business, type of business, location history, size of business, owner net worth, bankruptcy filings, judgements, liens, and much more.
Unlock both current and historical details about businesses and executives going back decades. Leverage this to locate prior business names, prior addresses, affiliated companies, duplicate records, mergers and acquisitions, multiple business locations, building owners, tenants, etc.
360-Degree Customer View
Get a comprehensive view of tens of millions of companies across the United States and Canada, with over 350 data attributes.
Ask Us About Turnkey Marketing Solutions
Once you start using data at your roofing company, it becomes easier than ever to understand who your customers are and how to find them. And when you’re ready to reach out, trust Data Axle Genie and our team to help you form meaningful connections and bring you to mind the next time someone needs a new roof. Choose from services like:
From postcards to brochures to letters, our designers can customize a mail piece unique to your business. Expand brand awareness or find new customers with help from a marketing partner at Data Axle Genie.
Professional-looking emails that promote your products or services can help you form better connections with your customers. Our in-house creative team can design the perfect email to support your marketing objectives.
Place your brand and message on websites that potential clients already visit. Advertise new products and services, inspire sales through special offers, and so much more.