Data Axle Genie 360 should be the next thing on your marketing front. This will allow you to identify your campaign responders so you can segment prospects by interests, personalize engagement, and manage multi-channel campaigns all from within your Data Axle Genie account.
At Data Axle Genie, we’ve always been a leader in defining your ideal audience and executing sales and marketing campaigns. Now we want to help you achieve your sales goals using integrated response data coming directly from your online and offline campaigns.
As digital marketing continues to evolve, the identity of your best prospects—including campaign responders—will remain a priority for progressive marketers. They want to know who opened their email, clicked on their banner ad, and called or redeemed a coupon from their mailer. The Data Axle Genie team is working hard to answer all of these questions for you.
The new Data Axle Genie 360 insights tab has been enabled on all accounts to give you a sneak peek into how we can help you in your marketing journey. Here are a few ideas to get you started:
1. Load up your customers and/or campaign responders. Then, look at a breakdown of their common traits, compare them against each other, and see the look-alikes so you know who your best customers are.
2. Use the surrounding geography as a benchmark comparison against your own audience and see what the distribution looks like on a map.
3. Drill into each demographic or firmographic category to deep dive into what makes your audience unique.
If you have not used Data Axle Genie for your marketing, please call your sales representative for a quick demonstration. Data Axle Genie is an excellent tool to improve your close rates.
Warming up your audience across multiple marketing channels can help you narrow down your leads most likely to respond to your offer and simplify the sales process.