Data Axle Genie

Find, Acquire, & Connect with Data Axle™ Genie

As the go-to source for data and marketing solutions that businesses rely on to find, acquire, and retain customers, Data Axle Genie has been granting the wishes of business owners for nearly 20 years.


Companies require accurate data to better understand individuals as well as entire businesses or industries. And Data Axle Genie makes that possible for our customers with only a few clicks. Data Axle Genie also offers additional products and services that have been built to meet the needs of our customers.

Since 2004, our easy-to-use platform has given business owners all the tools they need to grow and meet sales goals. And while our name has changed a few times, everything else about us has remained the same.

Learn more about who we are, what we offer, and how we can help you with business expansion this year and into the future.

What is Data Axle Genie?

The first iteration of Salesgenie was born in 2004. It was to be an annual subscription service that customers could use to access the business database or the consumer database through CD-ROM on a desktop computer.

It was a bold and forward-thinking idea—and one that became a big hit among Infogroup customers. And over the next 18 years, Salesgenie, a division of Infogroup, continued to push the envelope on the boundaries of what was deemed “possible” including the offering of turnkey solutions that would help customers engage in both acquisition and retention efforts.

In 2020, Infogroup changed its name to Data Axle. Through this rebrand, the company remained committed to providing its customers the solutions they relied upon while simultaneously offering a streamlined product.

New customers are a click away

Available as a monthly or annual subscription service, use Data Axle Genie to find new prospects and earn new customers. Our easy-to-use online app is the go-to source for sales professionals, managers, business owners, marketers, and enterprises. You can search business and consumer leads by selects such as age, estimated income, gender, households with children, industry, location, and ZIP Code. This allows you to find potential prospects most likely to purchase your products or services.



  • Unlimited List Building
  • Contact Info and Profiles
  • Free Customer Profile Analysis
  • 1 User License
  • Membership Discounts
  • Lead Management


  • Training & Support
  • Dedicated Account Specialist



  • Unlimited List Building
  • Contact Info and Profiles
  • Free Customer Profile Analysis
  • Up to 5 User Licenses
  • Membership Discounts
  • Lead Management
  • Performance Tracking


  • Training & Support
  • Dedicated Account Specialist



  • Unlimited List Building
  • Contact Info and Profiles
  • Free Customer Profile Analysis
  • Additional Licenses as Needed
  • Membership Discounts
  • Lead Management
  • Performance Tracking


  • Training & Support
  • Dedicated Account Specialist


  • One Time Data Solution
  • Data Enrichment


  • Online Visibility
  • Custom Marketing

What we offer

No matter what kind of marketing or sales needs a customer has had, Data Axle Genie has a solution ready to go. Or we can (and have!) created one that aligns with their needs.

Consumer leads
Consumer Marketing Leads

Utilize our industry-leading database of 309 million consumers and reach customers who are in need of your product or service. Choose from over 175 attributes when building your list so you only make connections with your likeliest customers.

Search by:

  • Estimated income
  • Gender
  • Households with grandparents
  • Neighborhood
  • Other detailed information
Business lists
Business Marketing Lists

Discover new contacts using our industry-leading database of 17.3 million business contacts. Reach companies who are most in need of your products or services right as they are looking to purchase! A variety of search selections ensures you can quickly contact the right businesses.

Search by:

  • C-Suite Level Employees
  • Square footage
  • Fleet size
  • Carrier route
  • Other detailed information
Direct mail
Direct Mail

Creating a mailing piece that gets a great response is easy with help from Data Axle Genie. Direct mail is the perfect opportunity to get more eyes on your service, new location, free trial, or limited-time coupon, and make a more personal connection. Choose from popular mailing styles including postcards, brochures, or even letters.

Email Services

Send professional-looking, effective email marketing campaigns with help from our marketing professionals. Send an email campaign to your targeted list of prospects so that you can quickly share news about upcoming specials, or promote your products and services.

Search Engine Marketing

Start advertising in front of prospects who are already thinking about purchasing your product or service. With SEO you can implement effective campaigns designed to get you noticed—and grow your bottom line!

Display ads
Online Advertising

Reach your ideal customers as they browse their favorite websites through online display advertising. Our marketing experts will help you design your advertisements as well as your online advertising account.

Social Media Advertising

Let us help you reach your targeted audience within 2 billion active users on Facebook™, 800 million users on Instagram™, and 500 million members on LinkedIn®. Increase your brand recognition, improve customer loyalty, convert more clicks into sales, and more with social media ads.

Data Enhancement

Save time and money when you always connect with the right audience. With data enhancement, you can take advantage of our industry leading business and consumer data to update and add missing information to your customer files including mailing addresses, phone numbers, email addresses, geographic information, and much more.

Multi-Channel Marketing

Boost the response of your next marketing campaign when you pair two or more of our marketing services. Choose from things like acquisition-based email services, direct mail, online advertising, calling campaigns, and much more.

Good data is our bottom line

While one or all of these marketing services could be helpful, the most important piece of the puzzle over the years for our customers has been quality data. Because without that, your business can’t succeed—no matter how much you market or sell.

That is why Data Axle Genie is committed to investing millions of dollars every single year and dedicating over 300 full-time researchers to help ensure every single business and consumer record in our database is kept up to date.

In other words, when you purchase our mailing and email lists, you can expect to get the highest data quality for your sales, marketing, research, and reference needs.

Are you curious about how we put together our business and consumer databases? Here is an overview:

20 Million

Calls Each year

Business Data

Gathered from a variety of public sources like daily utility connections, annual reports, user-generated feedback, new business filings, public directories, and even press releases. Our team stays on top of it all by making over 20 million calls each year to verify everything.

100 Sources

collected from

Consumer Data

Collected from over 100 different sources including real estate and tax assessments, bill processors, behavioral data, voter registration files, and other hard-to-find sources, Data Axle Genie’s Consumer Database goes through a full rebuild monthly, setting the standard for quality data.

Don’t take our word for it

It’s one thing for us to tell you about why we’re the best—but we know that our words only hold so much weight. So, we like to let our existing customers do the bragging for us.

“Really happy with the quality of leads I am finding in Data Axle Genie. Contact names seem to be accurate. A lot of helpful tools on the lead pages such as map views and a link to the company’s other social media platforms. My favorite feature is the new business listings. I have tried other lead sources in the past and they have lacked this feature.”

– Jessica, ResellerRatings

“I had an amazing demo experience! It only took a few minutes for a quick tour around the dashboard and I’m ready, set, go! My sales team is able to have constructive insight prior to making the calls and increasing the potential to land new business. Very pleased.”

– Terri, ResellerRatings

“I really love Data Axle Genie because, first, they are doing everything to make their customers happy, and, secondly, I think it’s the best value out there, compared to many other database providers. Highly recommend to everybody!”

– Nikki, ResellerRatings

We’re currently ranked 5/5 on ResellerRatings. Go check out the dozens of positive reviews we’ve generated for yourself.

Needless to say, we’re proud of what we do. And we can’t wait to help you succeed! Connect with a trusted marketing partner now.